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Two-thirds of Americans own an IoT connected device

Monday 19 December 2016 | 12:07 CET | News
Nearly two-thirds (62 percent) of American consumers own at least one Internet of Things connected device (connected car, connected/smart TV, fitness tracker, home control system or appliance, internet-enabled voice command, smart glasses, smart watch, VR headset, or wearable) and 65 percent of them say that they are willing to receive ads on IoT screens, according to a study by IAB. Sixty-two percent of them already report having seen an ad on an Internet of Things connected gadget. The study also shows that IoT owners are likely to be parents ages 18-34, with college educations and

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Categories: Internet / Mobile & Wireless
Countries: United States
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