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Broadband

Two-thirds of US broadband homes use streaming audio

Wednesday 14 October 2015 | 14:40 CET | News

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Two-thirds of US broadband homes use a streaming audio service, according to new research from Parks Associates. The study found that 40 percent of broadband households use a free service to stream audio and 26 percent subscribe to a pay service. Amazon Prime Music is the top subscription service, used by 10 percent of broadband homes, followed by Pandora One at 6 percent and Spotify Premium at 4 percent. Music service providers have built a model around converting free service users into paying customers, but the strategy has not paid off so far, according to research analyst Glenn Hower.

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Categories: Internet
Companies: Amazon / Pandora / Spotify
Countries: United States
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