UK MVNO iD launches first brand campaign

Monday 25 April 2016 | 14:42 CET | News
UK MVNO iD, owned by Carphone Warehouse, has launched its first brand campaign. This is a documentary-style content series called '#DOYOUROWNTHING'. The first four films of this digital only campaign premiere on Facebook from 25 April, followed by a sequence of films launched across a number of VICE's digital channels on 29 April, titled 'New Originals'. The brand activation celebrates individuality through a series of four films featuring US-based community group Fletcher Street Urban Riding Club. The brand campaign is launching ahead of iD's first anniversary in May and aims to engage and

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Categories: Mobile & Wireless
Companies: Carphone Warehouse
Countries: United Kingdom
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