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Broadband

UK TV audience measurement group Barb to work with Kantar on OTT data

Wednesday 2 June 2021 | 12:21 CET | News
UK TV audience measurement group BARB said it will this year launch audience figures for SVoD services and video-sharing platforms and that it will report content ratings and aggregate-level viewing for streaming services such as Netflix, Amazon Prime Video and Disney+. The company has awarded contracts to researchers to collect the new data. 

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / Netflix
Countries: United Kingdom
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