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Broadband

Unique ID Headers are not 'supercookies' - Verizon

Wednesday 9 March 2016 | 17:17 CET | News
Unique Identifier Headers (UIDHs) are not "supercookies", as described by the FCC in a statement about a just announced advertising and consumer choice settlement with Verizon, writes the company's chief privacy officer, Karen Zacharia, in a blog post. The UIDH is a randomised string of characters passed along with internet traffic. "It's not a cookie at all," she writes, "Cookies are placed and stored on devices. The UIDH is a piece of data included in the header of certain internet traffic. Like other ad identifiers, the UIDH does not contain or transmit any personally identifiable

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Categories: Internet
Companies: FCC / Verizon
Countries: United States / World
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