Unique ID Headers are not 'supercookies' - Verizon

Wednesday 9 March 2016 | 17:17 CET | News
Unique Identifier Headers (UIDHs) are not "supercookies", as described by the FCC in a statement about a just announced advertising and consumer choice settlement with Verizon, writes the company's chief privacy officer, Karen Zacharia, in a blog post. The UIDH is a randomised string of characters passed along with internet traffic. "It's not a cookie at all," she writes, "Cookies are placed and stored on devices. The UIDH is a piece of data included in the header of certain internet traffic. Like other ad identifiers, the UIDH does not contain or transmit any personally identifiable

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.


Already registered?

Categories: Internet
Companies: FCC / Verizon
Countries: United States / World
::: add a comment

Add comment

Please login or register to leave a comment.

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


FCC proposal extends privacy rules to broadband ISPs

Published 11 Mar 2016 10:51 CET | United States
FCC chairman Tom Wheeler has circulated for consideration by the full commission a notice of proposed rulemaking to ensure ...

Verizon, FCC reach USD 1.35 mln 'supercookies' settlement

Published 08 Mar 2016 10:31 CET | United States
The FCC and Verizon have reached a settlement regarding an investigation into Verizon Wireless's practice of inserting unique ...

Telecom groups urge FCC to limit web privacy protections

Published 12 Feb 2016 15:03 CET | United States
The American Cable Association, Consumer Technology Association, National Cable & Telecommunications Association, US Telecom and ...

Consumer groups ask FCC to set privacy rules for operators

Published 20 Jan 2016 10:19 CET | United States
A coalition of US consumer protection groups has written to FCC chairman Tom Wheeler calling for tough privacy regulations for ...

US internet ad sales rise 23% to USD 15 bln in Q3

Published 11 Dec 2015 10:32 CET | United States
US internet advertising revenues reached USD 15 billion in the third quarter, a 23 percent increase on USD 12.2 billion in the ...

FCC doles out USD 30 mln in fines for misleading marketing

Published 22 Oct 2015 09:02 CET | United States
The Federal Communications Commission (FCC) has fined six companies a combined USD 30 million for misleading consumers about ...

Cable operators, TV channels launch TV Everywhere campaign

Published 21 Jul 2015 09:53 CET | United States
Cable distributors and TV networks will run a TV and internet advertising campaign between 26 July and 8 August to encourage ...

FCC to fine AT&T USD 100 mln over 'unlimited' data plan

Published 18 Jun 2015 11:23 CET | United States
The FCC announced that it plans to fine AT&T Mobility USD 100 million for misleading customers about unlimited mobile data plans. ...

Lawmakers ask feds to look into Verizon supercookie use

Published 09 Feb 2015 16:29 CET | United States
Sens. Bill Nelson (D-Fla.), Ed Markey (D-Mass.) and Richard Blumenthal (D-Conn.) have sent letters to the Federal Communications ...

US ad spending to experience largest increase since 2004

Published 11 Jul 2014 16:22 CET | United States
Total media ad spending in the US during 2014 will see its largest increase in a decade, according to new figures from eMarketer. ...