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US Smart TV adoption to near 20% in 2013 - study

Thursday 20 December 2012 | 15:23 CET | News
The adoption of Smart TV will near 20 percent in 2013, according to a survey from YuMe. Almost half (45%) of US consumers are expected to purchase a new television set in the next twelve months, with 8 percent of these saying they will likely get a Smart TV. This, added to the existing base of 11 percent of households with a Smart TV, means adoption for 2013 will near 20 percent. Of the consumers surveyed, 54 percent prefer free, ad-supported content across all screens. Around 55 percent say they use two screens simultaneously at least half or more of the time when they are watching TV, with

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Categories: Broadcast & Satellite / Internet
Companies: YuMe
Countries: United States
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