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Wireless

US smartwatch penetration to rise to 15% by 2019 - study

Friday 18 August 2017 | 10:35 CET | News
US consumers' adoption of smartwatches is set to accelerate in the next couple of years, rising to 15 percent of adults by 2019, according to a report from NPD. At the end of June, nearly 9 percent of US consumers aged 18 or over owned a smartwatch, up almost 1.5 percentage points from the six months prior. However, the report predicts that growth in the category will continue, with a nearly 60 percent ownership increase expected from Q2 2017 through Q4 2018, driven in large part by anticipated new product introductions from market leaders.

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Categories: Mobile & Wireless
Companies: Apple
Countries: United States
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