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US youth push popularity of out-of-home viewing - Nielsen

Friday 25 May 2018 | 14:11 CET | News
People cutting the cord in the US are moving more to SVoD services, but are still in fact interested in high-quality video on television, and especially outside the home. The popularity of out of home (OOH) TV viewing is growing, especially among the younger generations and especially among the affluent, according to Nielsen's first study on the subject, carried out in December. About 39 percent of all OOH viewing came from Generation Z and Millenials, 14 percent higher than national in-home viewing. The OOH audience is 6 percent more likely to be affluent, defined by household incomes over

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Categories: Broadcast & Satellite / Internet / Mobile & Wireless
Companies: Nielsen
Countries: United States
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