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Broadband

Verizon launches ad platform ConnectID

Thursday 3 December 2020 | 08:46 CET | News
Verizon Media launched its new unified identity platform, Verizon Media ConnectID, to help advertisers and publishers connect with audiences online. The new unified ID helps advertisers buy, measure and optimise ads while enabling publishers to manage, monetise and navigate audiences. It does so without third-party cookies by leveraging Verizon Media's over 900 million direct consumer relationships, as well as a diverse ID graph, full-stack technology and privacy protections, the company said.

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Categories: Internet
Companies: Verizon
Countries: United States
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