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General

Verizon launches programmatic ad options for digital screens

Friday 5 April 2019 | 13:40 CET | News
Verizon Media has introduced a way for DSP customers to place ads across digital screens in public spaces. The new Digital Out-of-Home (DOOH) inventory for DSP lets customers programmatically serve ads on the digital screens. The screens can be at bus shelters or on the subway, at airport concourse and baggage claims, at gyms, bars, roadside billboards, pedestrian kiosks, elevators or at check outs.

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Categories: General
Companies: Clear Channel / Verizon
Countries: Canada / Netherlands / United Kingdom / United States
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