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Broadband

Verizon Media boosts digital out-of-home ad suite

Wednesday 26 May 2021 | 15:30 CET | News
Verizon Media has announced a revamped Digital Out-of-Home (DOOH) product suite, designed to provide a one-stop-shop that gives advertisers more tools for campaign planning, execution and measurement. Citing data indicating that DOOH marketing investment is expected to increase significantly this year, especially as lockdowns end, the company said its full-funnel DOOH offering will be unified with all other omnichannel strategies.

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Categories: Broadcast & Satellite / Internet
Companies: Verizon
Countries: United States
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