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Verizon Media joins with Vizio to create new data-based CTV advertising services

Friday 30 April 2021 | 09:45 CET | News
Verizon Media has signed a strategic partnership with smart TV maker Vizio, with the aim of together creating new cross-platform and connected TV (CTV) advertising services using TV viewership data. Under the deal and with immediate effect, Verizon Media will gain demand-side platform (DSP) access to Vizio's Inscape viewership data from more than 18 million opted-in Vizio Smart TVs. From 2022, Verizon Media will be the exclusive video advertising platform (DSP) to access the data.

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Categories: Broadcast & Satellite
Companies: CTV / Verizon / Vizio
Countries: United States
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