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Verizon Media teams with Broadsign to expand in OOH advertising

Tuesday 1 September 2020 | 15:38 CET | News
Verizon Media and Broadsign entered an extended partnership to directly integrate Verizon Media's programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic digital out-of-home (DOOH) supply-side-platform. Using the combined products, Verizon Media advertisers can access Broadsign's global programmatic DOOH inventory as part of their omnichannel buys. 

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Categories: Internet
Companies: Verizon
Countries: United States
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