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Verizon plans no unlimited data, sees Go90 ads as big earner

Wednesday 9 March 2016 | 10:52 CET | News
Verizon has no plans to reintroduce unlimited data plans, but will focus on its Go90 TV everywhere (TVE) service to generate ad revenue, writes Fierce Wireless. CFO Fran Shammo recently told investors, "I've been pretty public saying the unlimited model does not work in an LTE environment. Unlimited is a very short-term game in the LTE market." Verizon launched the Go90 OTT app last October. The company has started offering zero-rated sponsored content and has formed a partnership with Hearst to create made-for-mobile content.  

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Categories: Broadcast & Satellite
Companies: Verizon
Countries: United States
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