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Viaccess-Orca, Smart release targeted TV advertising platform

Wednesday 4 September 2019 | 11:57 CET | News
Viaccess-Orca (VO) and ad platform Smart, former Smart Adserver, will introduce a targeted TV advertising platform at DMEXCO 2019 and IBC2019. Using the pre-integrated platform, service providers can generate revenues through data and inventory monetisation, in particular, for linear multicast and on-demand TV. The platform allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management functionalities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's player.

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Categories: Broadcast & Satellite / Internet
Companies: Smart AdServer / Viaccess-Orca
Countries: World
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