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Videoland to use Big Data to retain viewers

Wednesday 30 May 2018 | 16:21 CET | News
RTL Netherlands wants to use data scientists to limit the number of departing customers at Videoland, Emerce reported citing a statement from Daan Odijk, the lead data scientist at RTL, during Tech Live! in Amsterdam. Specifically, RTL will put in place a team of five data scientists who offer support in design and marketing. The scientists will lay the foundations for possibly more research on other RTL labels.

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Categories: Broadcast & Satellite / Internet
Companies: RTL / Videoland
Countries: Netherlands
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