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Wireless

Vodafone, EE to pull out of Weve - report

Monday 4 May 2015 | 08:25 CET | News
UK mobile advertising company Weve, a joint venture between mobile operators Vodafone, EE and O2, will be sold by EE and Vodafone to O2, which will operate it as a wholly-owned subsidiary, a person familiar with the matter told the Financial Times. While Weve currently collects data from around 21 million subscribers at the three operators for targeted advertising purposes, after its takeover by O2 it will offer access to anonymised data from its over 20 million contract customers, 6 million Priority Moment club members and 14 million O2 Wi-Fi users. Weve has worked with clients such as

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Categories: Mobile & Wireless
Companies: EE / O2 / Vodafone / Weve
Countries: United Kingdom
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