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Wireless

Vodafone Idea rebrands to 'Vi,' pronounced 'We'

Monday 7 September 2020 | 11:12 CET | News
Vodafone Idea has announced Vi as its new brand, to be read as We. The new brand integrates the Idea brand with Vodafone, following the merger of Vodafone India and Idea Cellular two years ago. The company said the new brand was developed to show Vi as "strong, ever-dependable, agile, intuitive (and) in tune with the needs of customers, in these ever-changing times." The company said the brand will also help customers "move ahead in life, for a better today and a brighter tomorrow." 

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Categories: Mobile & Wireless
Companies: Vodafone Idea
Countries: India
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