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Broadband

Vodafone Italia ordered to take down ads for landline offer

Tuesday 8 November 2016 | 15:23 CET | News
Italy's self-regulatory advertising watchdog, IAP, has ordered Vodafone Italia to immediately remove online and printed advertising for a EUR 14.90 a month fixed line offer claiming savings of up to EUR 200 a year. The IAP's ruling upheld a complaint lodged by Telecom Italia about the misleading nature of the campaign, claiming it breached the code of conduct on comparative advertising and was misleading. Specifically Telecom Italia said the advertising "took advantage of the traditional negative perception of Telecom Italia's subscription" and that users who aren't already Vodafone customers

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Categories: Fixed
Companies: Telecom Italia / Vodafone Italia
Countries: Italy
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