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Wireless

Vodafone Italia taps Persado and Adobe for personalised messaging

Wednesday 29 July 2020 | 11:03 CET | News
Brand engagement platform Persado has announced a contract to help Vodafone Italia create personalised experiences for its customers using artificial intelligence (AI) technology. The initiative saw Vodafone use Adobe Target and Persado's AI-based language platform to deliver the most effective message for each audience segment within the My Vodafone app, maximising response while revealing data-driven insights.

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Categories: Mobile & Wireless
Companies: Adobe Systems / Persado / Vodafone Italia
Countries: Italy
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