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Broadband

Vodafone Italia told to take down fastest fibre in Italy ad

Wednesday 7 October 2015 | 10:14 CET | News
Italy's self-regulatory advertising watchdog, IAP, has ordered Vodafone Italia to withdraw an advertising campaign claiming it offered "the fastest fibre in Italy" on the grounds that it breaches the code of conduct on comparative advertising and is misleading. The IAP's ruling upheld complaints lodged by Telecom Italia, Fastweb and Wind about the misleading nature of the campaign, having submitted evidence proving that Vodafone's 300 Mbps was only available in some areas of Milan and Bologna.

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Categories: Fixed
Companies: Fastweb / Telecom Italia / Vodafone Italia / Wind
Countries: Italy
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