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Vodafone Spain unwilling to continue paying for football - CEO

Monday 26 February 2018 | 09:34 CET | News
Vodafone Spain has joined rivals such as Telefonica and Orange in expressing serious doubts about the viability of paying for La Liga television rights under the current model. Vodafone Spain CEO Antonio Coimbra told journalists at MWC that operators have been put off by the skyrocketing costs of broadcasting rights that can no longer be monetised. La Liga football rights cost Vodafone nearly EUR 250 million but bring in just 400,000 of its 1.3 million TV customers, said Coimbra according to Expansion, adding that it has been impossible to raise the demand even when football has been sold for

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Categories: Broadcast & Satellite / Internet
Companies: Amazon / Mediapro / Orange / Telefonica / Vodafone Spain
Countries: Spain
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