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Vodafone UK launches new Digital Family Pledge online tool

Wednesday 15 January 2020 | 11:16 CET | News

Vodafone UK has launched the new Vodafone Digital Family Pledge, an online tool to help families create technology ground rules and then turns these into their own family pledge.

The launch was supported by former Spice Girl and radio presenter Emma Bunton, a new Vodafone Digital Parenting ambassador. Vodafone launched the new tool in response to YouGov research that shows parents want more support to manage the digital lives of their families.

The research found that more than half (54%) of parents are not aware of what their children are doing online; and almost 4 in 10 have never been given advice on their children's online behaviour. Four in 10 (40%) of parents are concerned that their children are hiding online activity from them, rising to 52 percent for parents of older children aged 12-16 years. 

Vodafone has also partnered with Digital Awareness UK to host a series of free talks for parents and carers across the UK in 2020. These will be held in community centres and schools in London, Birmingham, Manchester, Croydon, Eastbourne, Brighton, Sheffield and Stoke-on-Trent. Vodafone will also offer bespoke masterclasses in selected retail stores, with the 30-minute sessions providing one-to-one advice on setting up new devices, software management, and tips on getting the best out of smartphones. 



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Categories: Internet / Mobile & Wireless
Companies: Vodafone / Vodafone UK
Countries: United Kingdom
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