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Broadband

Vodafone UK starts ad campaign on end to line rental fees

Monday 15 August 2016 | 08:35 CET | News
Vodafone UK has unveiled a new ad campaign to highlight the removal of line rental charges on its home broadband plans. The ad centres around Vodafone "liberating home broadband customers from the frustration and confusion that revolves around their home broadband pricing, as Vodafone's 'go-to guys' are seen ripping up their bills in celebration of their new found freedom". At the end of the ad, people join together in the street, shredding and throwing away their line rental bills. The campaign started 12 August across popular TV slots, including Coronation Street and 8 out of 10 Cats Does

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Categories: Fixed
Companies: Vodafone UK
Countries: United Kingdom
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