The Wholesale Applications Community (WAC) announced the beta launch of its in-application billing Network API with nine operators: AT&T, Deutsche Telekom, KT, LG U+, Telefonica Group, Telenor Group, Telekom Austria Group, SKT and Smart Communications at the annual Mobile World Congress. The operator billing service enables customers to pay for digital goods via their operator bill. WAC's In App Billing Platform offers developers a way to monetise their applications across a range of platforms and technologies, using a cross-operator, reliable billing service. This benefits the merchant, who requires just a single contract to enable operator billing for digital goods across many operators. Another benefit of the WAC developed application is near real-time reporting; a WAC developer can implement a pricing change and get almost instant feedback on the impact of the change across operators.
