After letting go of plans to start a low-cost streaming service, US-based retailer Walmart is now thinking of selling Vudu, its 15-year old VoD service, The Information reported, citing sources people familiar with the situation. The move comes as Disney approaches the launch of its Disney+ service, and Apple's its Apple TV Plus start, and the introduction next year of HBO Max and NBCUniversal’s Peacock. Walmart bought Vudu in 2010 for USD 100 million, the Verge noted.
“Over the last nine years, we’ve built Vudu into an incredibly strong and growing business with an installed base of more than 100 million devices across America,” the company told The Information, “We’re constantly having and [are] open to conversations with new and existing partners to explore opportunities for continued growth; however, we never share details of those discussions.”
