WhatsApp leads South Africa's instant messaging market

Wednesday 27 November 2013 | 10:46 CET | News
Mobile messaging application WhatsApp is the preferred instant messaging service among South Africans, according to 'The Mobility 2014 research study' compiled by research firm World Wide Worx with the backing of South Africa's First National Bank (FNB). The research, published by ITWeb, says the uptake of WhatsApp in the country has more than doubled its penetration in the past eighteen months, from 26 percent to 53 percent. This is the equivalent to 10 million users of the application in the country.

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Categories: Mobile & Wireless
Companies: BlackBerry / Facebook / FNB Connect / MXit / WhatsApp
Countries: South Africa
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