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Wyplay integrates Hoppr's targeted advertising capabilities into Premium UX offering

Wednesday 8 December 2021 | 09:42 CET | News
France-based TV software specialist Wyplay said its Premium UX cross-device user interface can now offer TV operators a new targeted advertising service powered by the programmatic ad platform developed by Australian company Hoppr. Among its main advantages, the platform helps automate how multiple format advertising is inserted into navigation interfaces as TV viewers browse and move across different content. The new service is available on multiple STB operating systems, including Android TV, RDK and Linux.

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Categories: Broadcast & Satellite / IT
Companies: Wyplay
Countries: World
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