Xite to provide programmatic advertising after cutting deal with SpotX

Thursday 19 April 2018 | 15:43 CET | News
Dutch music channel Xite has signed an agreement with SpotX, a video ad serving platform owned by the RTL Group. The cooperation will enable Xite to provide online advertising campaigns for linear television with advanced targeting capabilities, or so-called programmatic advertising.

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Categories: Broadcast & Satellite / Internet
Companies: RTL Group
Countries: Netherlands / World
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