Yahoo! buys Israeli start-up ClarityRay

Monday 18 August 2014 | 12:08 CET | News
Yahoo! has bought Israeli start-up ClarityRay, which develops tools to assist web publishers to circumvent ad blockers and to combat theft of advertising space for USD 15-20 million in cash, Globes reported. This is Yahoo!'s second acquisition in Israel in a month. ClarityRay offers two products designed to counter the loss of revenue caused by ad blockers. One allows sites to collect a monthly payment from surfers who do not wish to see advertisements, while the other is a technological solution that enables content publishers to circumvent the add-ons that block advertisements.  

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Categories: Internet
Companies: Yahoo!
Countries: Israel / World
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