Yahoo! completes acquisition of Tumblr

Thursday 20 June 2013 | 21:11 CET | News
Yahoo! has announced it has completed its acquisition of Tumblr. The combination of Tumblr and Yahoo! is expected to grow Yahoo!'s audience to more than one billion monthly viewers. Tumblr can deploy Yahoo!'s personalisation technology and search infrastructure to help its users discover creators, bloggers and content. Yahoo! will support Tumblr's efforts to create advertising opportunities that are seamless and enhance the user experience. Tumblr will be independently operated, and the product, service and brand will continued to be defined and developed separately by the Tumblr team. David

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Categories: Internet
Companies: Tumblr / Yahoo!
Countries: World
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