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Yahoo in talks to buy BrightRoll - report

Tuesday 21 October 2014 | 11:25 CET | News
Yahoo is looking to buy BrightRoll, the cross-platform digital video advertising service, TechCrunch reported, saying the parties were in talks and that term sheets had been signed. The deal, should it go through, go be worth from USD 500 million to 1 billion but will most likely be at USD 700- 725 million. BrightRoll's platform works across web, mobile and connected TV devices, and acts as an intermediary and service for both advertisers and publishers. Advertisers plan, target, optimise and report digital video ad campaigns, while publishers plug BrightRoll ad inventory into their content.

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Categories: Broadcast & Satellite / Internet
Companies: BrightRoll / Yahoo
Countries: World
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