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Wireless

Yahoo Japan buys Mynet's CRM business

Tuesday 22 January 2013 | 00:07 CET | News
Yahoo Japan has taken over the customer relationship management (CRM) of mobile phone-based membership business of Mynet for around JPY 350 million. From 1 March, Yahoo Japan will assume the rights and obligations of the business after it is split off by Mynet. Through the acquisition, Yahoo Japan plans to expand its online-to-offline business and enlarge its smartphone business as Mynet has established a large customer base for its mobile phone membership programme management services among stores and other outlets.

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Categories: Mobile & Wireless
Companies: Yahoo Japan
Countries: Japan
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