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Younger TV viewers prefer non-linear viewing - study

Tuesday 17 May 2016 | 17:06 CET | News
Linear TV continues to play an important role in the viewing habits of Brits, and is particularly valued for 'event TV' content, live sports and for dramas and soaps, according to research by Kantar Media for UK regulator Ofcom. However, the majority of study participants report the increasing significance of non-linear viewing, such as catch-up and on-demand services. Younger respondents are more likely to favour non-linear viewing and older participants continue to prefer linear consumption. In addition, younger and more tech engaged participants use a wider selection of devices than their

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Categories: Broadcast & Satellite / Internet
Countries: United Kingdom
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