YouTube is mulling different ways of addressing complaints it is exploiting children by collecting their data or by subjecting them to inappropriate content, the Wall Street Journal reported. The company may move all children’s content into its existing standalone youTube Kids app. This would protect kids from objectionable videos, sources close to the matter said.
Children’s videos are among the most popular on the platform and bring in millions worth of ad dollars. Some YouTube employees believe it would be best to stop YouTube’s recommendation system for children’s programming. Switching the feature off would stop new videos from playing automatically after one has been completed.
The US Federal Trade Commission last year received a complaint that YouTube was violating the online privacy of children. The Washington Post reported that the regulator is now in the late stages of the investigation.
