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YouTube rolls out updated sports platform

Friday 5 February 2021 | 08:56 CET | News
YouTube has announced the launch of an updated Sports platform to tap into a 65 percent surge in watch time on TV screens of its sports videos last year. The refreshed YouTube.com/Sports site is designed to give viewers a more all-encompassing, immersive destination via clips and highlights from the top leagues in the world, exclusive live games and premium content from popular athletes and creators. YouTube is also extending its connected TV (CTV) ad offerings to help brands reach sports fans on the platform.

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Categories: Broadcast & Satellite / Internet
Companies: Alphabet / YouTube
Countries: World
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