From 21 May, Zain customers will receive complimentary unlimited access to the iflix service, for varying periods according to each of its markets. New users can go to Iflix website or download the app from the Google Play or Apple App Store to sign-up. With over 170 studio and distributor partnerships worldwide, Iflix offers users a vast library of top Hollywood, regional Arabic, popular Turkish, Bollywood and other local TV shows and movies, including many first run exclusives and award winning programmes.
Once registered, Zain customers can enjoy an extensive range of thousands of TV shows, movies and more with Arabic and English subtitles. In addition to having over 2,000 episodes of children’s content, the service will additionally offer an extensive collection of highly acclaimed Arabic shows and movies with Iflix planning to introduce exclusive Arabic content series soon. Having first launched its service in May 2015, Iflix quickly established its dominance in the Asian region, rolling out its world class service to 10 markets in less than two years, acquiring over five million members within this period. With Zain’s 46 million customers, the joint venture will benefit from and leverage the mobile operator’s established market leadership in conjunction with learnings iflix acquired in consolidating its dominance throughout Asia.
Zain and Iflix will work together in capitalizing on the MENA’s large youth population, rapidly growing internet and smartphone penetration, and huge appetite for digital content and entertainment. Iflix’s propriety compression and adaptive bit rate technology further ensures that users will have a great viewing experience, by enabling the service to stream smoothly even on low internet speeds. Each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.
A special feature for Iflix subscribers is that they can also download TV shows and movies onto their smartphones and tablets from Iflix’s extensive catalogue for offline viewing. The launch of Iflix is another key step in the development of the Zain Digital Frontier and Innovation (ZDFI) business unit, which is charged with launching Zain into the digital space and the view to growing the company through new innovative business streams that contribute to Zain’s financial viability and market capitalization. ZDFI focuses on the areas of innovation; digital services; corporate venturing; and smart cities, with the aim of Zain becoming a regional innovation trendsetter.
