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Zattoo picks SpotX for connected TV advertising

Monday 18 December 2017 | 10:44 CET | News
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European television-streaming provider, Zattoo, chose video ad serving platform SpotX as its technology partner for connected TV advertising. SpotX will serve video adverts in Zattoo's live streamed television programmes. This will include dynamic ad insertion in live streams. The adverts will be traded programmatically and will provide KPIs for advertisers such as net and gross contacts, view-through rate and frequency capping to comply with regulations.

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Categories: Broadcast & Satellite
Companies: Apple / Samsung / Zattoo
Countries: Europe
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