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General

Ziggo, KPN spend over EUR 9 mln on business ads in H1

Wednesday 23 September 2015 | 10:26 CET | News
Ziggo spent the most on business advertising in the first half of 2015, according to research by Telecompaper. The cable operator spent EUR 4.8 million on above-the-line advertising for its fixed and mobile business services, followed by KPN with EUR 4.4 million. The figures cover gross spending and exclude internet advertising. The two market leaders were followed by Vodafone, with spending of EUR 1.3 million, while UPC spent in the last months before its merger with Ziggo in April just over EUR 870,000. Mobile-only player T-Mobile spent EUR 560,000, and Tele2 reached EUR 315,000 in

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Categories: General
Companies: KPN / Tele2 Netherlands / Telecompaper / T-Mobile Netherlands / UPC Netherlands / VodafoneZiggo / Ziggo
Countries: Netherlands
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