Social games developer Zynga has bought social game developer OMGPOP, makers of the Draw Something mobile game, as well as over 35 additional social games. As a part of Zynga, OMGPOP will focus on building new mobile IP and strengthening its existing portfolio of fun and creative social games. In the six weeks since Draw Something launched, it has been downloaded over 35 million times. OMGPOP will remain headquartered in New York and report to David Ko, the chief mobile officer of Zynga. No financial details of the takeover were released, but a person familiar with the deal told Bloomberg that Zynga will pay about USD 200 million for the company.
