One in four Britons check social apps more than ten times a day on their 4G smartphone or tablet, according to the results of EE's first 4GEE Mobile Living Index. The survey shows that Facebook, Twitter and Instagram are the UK’s favourite social media apps over 4G. It also shows that one in three are streaming more video over 4G than they did using 3G, with BBC iPlayer, Netflix and Sky Go the favourite TV services; and 71 percent are shopping on their 4G smartphone or tablet, with men three times more likely than women to spend over GBP 200 a month on their mobile.
Furthermore, whereas men were first to adopt 4G in the early months after its launch in the UK, women now make up nearly half of EE’s new 4G customers. Also 4G users are on average five years younger than 3G users.
Video downloading, uploading and streaming make up 26 percent of network traffic over 4G – with YouTube accounting for 14 percent alone. Half of all 4G customers (49%) own tablet devices alongside their smartphones. Two in three say they are using the mobile internet over 4G at least an hour a day, with 23 percent saying they are online via their 4G mobile devices more than three hours a day.
Almost 50 percent say they browse the web more on 4G than 3G, and over one in three say they download apps, use GPS services and access social media more with 4G than 3G. In addition, 43 percent say they use fewer or no public Wi-Fi hotspots since having 4G, and 23 percent say they use their home broadband less since moving to 4G.
