A law firm representing Apple sent a cease-and-desist letter to app store operator GetJar. According to the letter reviewed by The Wall Street Journal and dated 22 June, lawyers from New York's Kilpatrick Townsend & Stockton requested that GetJar stop using "App Store" on its website and elsewhere, and refrain from using the term in the future. The lawyers suggested that the company instead use the terms "mobile download service" or "application download service". Apple registered for the trademark App Store in 2008 and has been embroiled in a legal fight with Amazon.com over the online retailer's use of the term. When Amazon launched its Amazon Android AppStore this March, Apple filed suit, demanding that Amazon stop using the term. GetJar CEO Ilja Laurs said in a statement that the company plans to continue to use "App Store" to describe the company's business. "GetJar has been in the business of offering apps to consumers since 2005, well before Apple, and helped to pioneer the model that the general public understands as an app store today," said Laurs. "We have built a strong, global and growing business around this model, and plan to continue to use the phrase "app store" to describe what we do. This move by Apple is yet more proof that the company tends to act as if it is above the law, and even as one of the smaller players in the space, we won't be bullied by Apple."
