Cisco CEO John Chambers has sent a message to all staff at the company pledging changes in the group's operations. Chambers said the company's strategy was "sound", but added: "It is aspects of our operational execution that are not. We have been slow to make decisions, we have had surprises where we should not, and we have lost the accountability that has been a hallmark of our ability to execute consistently for our customers and our shareholders. That is unacceptable." According to the e-mail reported by the Financial Times and Wall Street Journal, Chambers said the company would refocus on its core markets in routers and switching, collaboration, data centre virtualisation and video. He also promised a change of approach in the management of the company's traditional markets. "In switching we understand that our customers are buying across broader segments and specific needs in this market," he wrote. "We understand that our competitors in this area are fierce, with different business models and architectures." Cisco's share price has fallen 35 percent in the past 12 months. This follows two disappointing earnings reports as well as criticism for the company's expansion into consumer and other markets outside its core networking business. Chambers said he would implement the changes along with recently appointed COO Gary Moore.
