FreedomPop has announced plans to launch a new premium MVNO in the US market offering unlimited plans from as little as USD 15 per month. The company said it's able to introduce the offer thanks to attractive conditions offered to MVNOs by Sprint and T-Mobile in order to show their planned merger won't harm competition.
Unreal, set to launch in "early summer 2018", will be a "full service premium product", FreedomPop said, unlike its own offer which competes with low-cost prepaid brands. The company claims Unreal will be the "nation’s lowest priced unlimited plan", including features such as VPN for anonymity, built-in encryption, the ability to use the number on any device (tablet, another phone, computer), and mobile ad blocking.
The company said it's already using the wholesale platform to help brands like Dish Network launch new MVNO brands, and now decided to launch its own service. The 'MVNO-in-a-Box' platform will enable Unreal Mobile to launch within 90 days of the Sprint/T-Mobile merger announcement, the company said.
The service will target the over half of Americans who use less than the nationwide average of 1.6GB of data per month and who don't want to pay the standard postpaid prices of over USD 50 per month for unlimited data, said Samantha Lewe, FreedomPop's marketing director and CEO of Unreal Mobile. Customers can expect "mobile plans with top tier smartphones, and a service offering that is convenient, flexible, easy-to-use, and puts customer service at the forefront with live agent support."
Further details on the offer were not disclosed. Interested customers can sign up for an invitation to join the beta launch on the Unreal Mobile website.
