Nothing, the new start-up by OnePlus's founder Carl Pei, has confirmed its first product will launch 01 June. The wireless earbuds carry the name Ear 1.
In a blog post, Pei further outlined the company's mission to create "disappearing" products, that "remove barriers between people and technology to create a seamless digital future that looks, lives, and feels like nothing."
The CEO acknowledged that the company still has much to do to achieve that mission. "For those hoping for a disappearing act overnight, Ear 1 falls short," he said. "The greatest visions are not realized with the flip of a switch, but instead through countless small successes. Ear 1 is just the start."
While few details were provided on the new product, Pei said it "combines notes of transparency, iconic form, and refined functionality". The company chose to start its product range with earphones, as it believes this "market was begging for differentiation, a space where we can elevate design and deliver value from day one." It also offers "hyper growth", to help build Nothing's capabilities to expand into other product segments.
