Pandora users can watch video ads to access premium service

News Wireless Global 15 DEC 2017
Pandora users can watch video ads to access premium service

Digital music service Pandora has announced that anyone can now access its Premium tier with on-demand listening after viewing a 15-second video ad. Regular listeners and those on the company’s mid-tier Pandora Plus offering will be able to unlock a Pandora Premium listening session after agreeing to watch a video ad. The feature appears when users search for a specific song, album or playlist in the app. They’ll then be given the option to watch a video advertisement for at least 15 seconds to unlock the complimentary on-demand session.

The USD 9.99 Pandora Premium service was launched earlier this year, allowing subscribers to search and play any track or album and offering a set of playlist features tailored to each person’s distinct preferences. The new service help the company boost its third-quarter revenues by 8 percent year-on-year to USD 378.6 million, with subscription revenue up 50 percent to USD 84.4 million. 

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Mobile

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Pandora

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Global

Tags:

Launch, Product specifications & quality, Wireless, Consumer, Digital Music

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