Rakuten rolls out new branding at Wuaki.tv, Viber

Nieuws Breedband Europa 19 JUL 2017
Rakuten rolls out new branding at Wuaki.tv, Viber
Rakuten has renamed its European VoD service Wuaki.TV as Rakuten TV. The company acquired Wauki.TV in 2012. The rebranding is part of a growing use of the Rakuten name across the Japanese company's portfolio, including for its mobile messaging platform Viber, which is now called 'Rakuten Viber' on its site. 

The single brand name aims to take advantage of Rakuten's sponsorship of FC Barcelona, which starts this season. Viber is the official communications channel for the Spanish football team and will be offering exclusive content, stickers and a bot from the team on its public account. 

Categories:

Internet,  Mobiel

Companies:

Rakuten Mobile,  Viber,  Wuaki.tv

Regions:

Europa

Tags:

Messaging, IT - applications, Marketing - Branding

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