Snap has inked a global deal with Universal Music Group (UMG) that will allow Snapchat users to incorporate UMG’s catalogue of recorded music and content into creative tools, such as Sounds and augmented reality Lenses. Under the multi-year agreement, UMG’s entire recorded music catalogue will be available worldwide for Snapchat’s Sounds tool, including Search and curated Playlists.
UMG is also developing augmented reality music Lens content featuring artists that will be regularly available in Snap’s Lens Carousel and Lens Studio, with the opportunity to feature merchandise launches and e-commerce experiences.
