Spotify reaches 3.7 mln smartphones in Netherlands

Nieuws Mobiel Nederland 30 DEC 2016
Spotify reaches 3.7 mln smartphones in Netherlands

Spotify is the most popular music app in the Netherlands, installed on 3.7 million smartphones. Shazam comes second with 2.7 million installs, followed by Apple's iTunes with 1.8 million, according to the latest edition of the Dutch Apps Market report by Telecompaper. 

Spotify is more popular with men than women, with 30 percent of men having the app on their phone compared to 25 percent of women. It's also much more popular with young people, on 58 percent of 12-19 year olds' phones compared to 12 percent of 65-80 year olds.

Spotify is also the most used music app, the survey in November found. Those with the app on their phone use Spotify an average 15 days per month, compared to just 7 for iTunes and 5 for Shazam. Users appear very satisfied with Spotify, using it on average 103 minutes per week. 

Categories:

Mobiel

Companies:

Telecompaper,  Shazam,  Spotify

Countries:

Nederland

Tags:

Wireless, Digital Music, Market research

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