Sprint has become the first operator to partner with Google to deploy the GSMA’s Universal Profile for Advanced Messaging. The profile, which is backed by 58 global operators, OEMs and OS providers, upgrades existing operator SMS services with globally interoperable RCS features, such as group chat, high-resolution photo sharing and read receipts.
Subscribers using select LG and Google Nexus phones from Sprint will have the messaging experience upgraded automatically through an update to the Messenger app, and subscribers using other Android devices can download Messenger from the Play store. In 2017, all new Android devices from Sprint will come pre-loaded with Messenger for Android.
The Universal Profile reduces cost and time-to-market for OEMs by allowing them to use the same client for both operator customers and open market devices, the GSMA said. It will also mean that users have uniform feature sets and a consistent user experience. The profile simplifies the process for operators who want consistency across devices and for OEMs who are expected to keep up with ever-changing standards. The Universal Profile will also be supported by a formal GSMA accreditation process.
The enhanced messaging app is based on the GSMA’s RCS specifications and an Android RCS client provided by Google. Google first announced its support for the initiative in February. The service is powered by the Jibe RCS cloud from Google.
